How are people handling creative fatigue when rotating the same supplement angles for months?
Man, I've been grinding on these weight loss supplement campaigns for like five straight months now, and honestly the creative fatigue is hitting hard. At first it was fun coming up with fresh hooks—stuff like "the secret grandma's remedy" angle or the dramatic before-after stories—but lately everything feels repetitive. My CTRs are dipping even when I tweak the headlines a bit, and I'm starting to second-guess if it's burnout or if the audience just got too familiar with the usual nutra spins. Anyone else stuck in this loop with the same product types? How do you keep things from going stale without completely switching niches? Last week I even caught myself staring at the same landing page template for twenty minutes straight... ugh.
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Yeah I get that struggle completely, been there with joint pain and detox offers too. What usually pulls me out is forcing myself to step back and look at everyday life stuff for inspiration instead of just copying what's already working. Like, lately I've noticed how people complain about energy crashes after lunch or random bloating, so I started testing angles around those tiny daily frustrations rather than the big dramatic weight drops. It feels more relatable and less overplayed. Sometimes checking out places like Everad’s dashboard is really convenient. https://everad.com/ helps too since they have a bunch of fresh nutra stuff in different geos—gives ideas without forcing you to reinvent everything from scratch. But honestly it's mostly about mixing personal observations into the creatives so it doesn't feel like the same old script. Hang in there, small shifts usually do the trick better than massive overhauls.